There’s a temptation to say that the importance of visual communication is on the rise, but then visual storytelling has always been important.
The saying ‘a picture paints a thousand words’ didn’t arise without reason and in more recent times, neuroscience has confirmed the thinking behind the saying by giving us an insight into how people better connect to, and remember, information that is conveyed through storytelling.
Having said all of that, the social media age, smart phones and the multitude of apps and channels that compete for our time mean that people are overloaded with information.
If you want to cut through the clutter, connect and get information across to people, bite-sized chunks have become a priority along with sharing key points through a combination of graphics or pictures and simple text.
So-called ‘listicles’, articles that consist of lists, are an example of the former and infographics and memes are examples of the latter.
In 2016, I took a course in graphic design and started my exploration of design. I’m proud to say that I’ve done my own graphic design for use throughout pinchmyself.
I’m happy to share as I go, in case it’s inspiring or helpful for others who are also just starting out in design, and I would love to hear about your experiences.
Please follow my blog and let’s have a conversation about visual communication and storytelling.